Does my Jumeirah One membership count when you book?

On a rate that qualifies, yes. The hotel applies your membership on arrival, and we check the rate before we book.

Will the hotel see my tier?

Yes. Your number goes on the booking before it reaches the hotel, so you are treated at the same tier as on a reservation you made yourself.

Do my tier benefits combine with what you arrange?

Jumeirah has been changing its membership, so we confirm today’s rules with the hotel for each stay.

Loyalty programmes

Jumeirah One

Jumeirah’s membership for guests who stay with the group.

How the programme is built

Jumeirah runs Jumeirah One as a tiered membership. Silver, Gold and Platinum sit above entry level; Tier Points earned on room spend move you up.

What happens when we book for you

On a rate that qualifies, your membership counts, and the hotel applies it when you check in.

Jumeirah has been reworking the programme, so we ask the hotel what applies now rather than quote last season.

Our partner programme with Jumeirah

Jumeirah Passport to Luxury

In the Library

Jumeirah has its place in the Luxury Hospitality Library as entry LHL-125 — the volume that holds it is linked below.

Volume VII — Resort, Island & Destination Operators ↗

What clients ask us

Does my Jumeirah One membership count when you book?: On a rate that qualifies, yes. The hotel applies your membership on arrival, and we check the rate before we book.
Will the hotel see my tier?: Yes. Your number goes on the booking before it reaches the hotel, so you are treated at the same tier as on a reservation you made yourself.
Do my tier benefits combine with what you arrange?: Jumeirah has been changing its membership, so we confirm today’s rules with the hotel for each stay.

Last reviewed 31 August 2026. Each operator writes its own loyalty rules and can change them at any time; before we place a booking, we check what holds for your dates and your rate.