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Loyalty programmes
I Prefer Hotel Rewards
Operated by Preferred Hotels & Resorts.
What it is
I Prefer Hotel Rewards is operated by Preferred Hotels & Resorts. Its structure: Insider, Explorer and Elite.
How a Preferred Partner reservation is treated
Points accrue on eligible rates and are redeemed as a credit against a future stay rather than converted into free nights.
Preferred is a collection of independently owned hotels, so a house may withdraw from the scheme while remaining in the collection.
The programmes this applies to
Questions
- Do I still earn on a Preferred Partner booking?
- Points accrue on eligible rates and are redeemed as a credit against a future stay rather than converted into free nights.
- Is my status recognised?
- Yes. Your membership number is attached to the reservation before it reaches the house, so the hotel sees the same tier it would see on a booking made directly.
- Do the programme benefits stack on top of my elite benefits?
- Preferred is a collection of independently owned hotels, so a house may withdraw from the scheme while remaining in the collection.
Last reviewed 31 August 2026. Loyalty terms are set by the operator and change without notice; we confirm what applies to your dates and rate before a reservation is placed.