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Loyalty programmes

I Prefer Hotel Rewards

Operated by Preferred Hotels & Resorts.

What it is

I Prefer Hotel Rewards is operated by Preferred Hotels & Resorts. Its structure: Insider, Explorer and Elite.

How a Preferred Partner reservation is treated

Points accrue on eligible rates and are redeemed as a credit against a future stay rather than converted into free nights.

Preferred is a collection of independently owned hotels, so a house may withdraw from the scheme while remaining in the collection.

The programmes this applies to

Questions

Do I still earn on a Preferred Partner booking?
Points accrue on eligible rates and are redeemed as a credit against a future stay rather than converted into free nights.
Is my status recognised?
Yes. Your membership number is attached to the reservation before it reaches the house, so the hotel sees the same tier it would see on a booking made directly.
Do the programme benefits stack on top of my elite benefits?
Preferred is a collection of independently owned hotels, so a house may withdraw from the scheme while remaining in the collection.

Last reviewed 31 August 2026. Loyalty terms are set by the operator and change without notice; we confirm what applies to your dates and rate before a reservation is placed.