Maybourne was formed in 2005 after the former Savoy Group sold The Savoy and reorganised around Claridge’s, The Connaught and The Berkeley. Those three London institutions gave the new company a deep heritage base, but Maybourne has since moved beyond historic hotels. The Maybourne Beverly Hills opened under the name in 2020, The Maybourne Riviera followed in 2021 and The Emory opened in London in 2024. By August 2026 the collection comprises six hotels in three countries.
The brand
Maybourne is a privately held British luxury hotel operator whose portfolio combines individually named landmark hotels with newer properties carrying the Maybourne name. It operates Claridge’s, The Connaught, The Berkeley and The Emory in London, The Maybourne Beverly Hills in California and The Maybourne Riviera on the Côte d’Azur. The company supplies management, commercial infrastructure, service culture and development capability while allowing each hotel to retain a distinct identity.
The model is entering a growth phase. The Maybourne Saint-Germain is scheduled for 2027 with 101 rooms and suites and 23 branded residences, while Surrenne is developing as a wellness and longevity platform. Maybourne historically derived much of its strength from three linked London houses; the strategy is now to scale that operating culture without turning the collection into a visually standardised chain.
Philosophy
Maybourne describes its hotels through individuality, timeless and intuitive service, design, character and what it calls stories of distinction. The common thread is not a repeated room template. Claridge’s can remain strongly Art Deco, The Connaught can retain club-like Mayfair intimacy, The Berkeley can pursue contemporary design and The Emory can present itself as modern quiet luxury. The brand sits above those identities as a house of hospitality rather than replacing them.
The philosophy also depends on continual reinvestment. Historic buildings are repeatedly restored and reprogrammed with contemporary designers, chefs, art and wellness. Newer hotels build cultural depth through architecture, gastronomy and local relationships rather than imitate London heritage. Consistency is carried more by service, discretion and craft than by branding.
What distinguishes it
Three London icons form the core. Few luxury operators begin with Claridge’s, The Connaught and The Berkeley inside one portfolio. Their independent reputations are stronger than the corporate brand itself, giving Maybourne unusual house-level equity.
The corporate name stays quiet. Guests often identify first with Claridge’s or The Connaught, not Maybourne. The group therefore behaves more like an owner-operator collection than a consumer-facing chain whose masterbrand dominates every façade.
Restoration is continuous, not occasional. Claridge’s, The Connaught and The Berkeley have been repeatedly rebuilt, extended and redesigned while remaining open as living institutions. Capital investment is used to preserve relevance rather than freeze heritage.
The Emory changes the vocabulary. Opened in 2024, the all-suite hotel by RSHP introduced a purpose-built, highly contemporary expression of Maybourne and proved that the group is not limited to inherited grand hotels.
Wellness is becoming a platform. Surrenne in Belgravia and on the French Riviera moves longevity, health and private-club thinking beyond a conventional hotel spa and gives Maybourne a service concept capable of travelling with future developments.
Maybourne is a weak fit for travellers who want a broad points-based loyalty network, predictable global standardisation or a single visual identity repeated from city to city. The collection is intentionally small and its hotels behave as individual houses: a guest choosing Claridge’s, The Emory and The Maybourne Riviera is buying three very different architectural and social experiences. It may also feel too traditional at some London addresses for guests who want severe minimalism, while travellers seeking resort breadth will find far larger ultra-luxury networks elsewhere.
Signature houses
Competitive landscape
Editorial note — Brand history, operating portfolio, The Emory opening, current development and corporate control checked against official Maybourne materials and UK Companies House records; reviewed August 2026. The Maybourne Saint-Germain and branded residences are treated as pipeline and are not included in the six-hotel operating count. THE LUXURY HOSPITALITY LIBRARY · LHL-011 Register v50.0.