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LHL-A-010

ELIE SAAB Residences

ELIE SAAB Residences is a non-hotel branded-living programme built from the fashion house's expansion into furniture, interiors and complete lifestyle environments.

ELIE SAAB Residences is a non-hotel branded-living programme built from the fashion house's expansion into furniture, interiors and complete lifestyle environments. Local developers create and sell the real estate; ELIE SAAB and ELIE SAAB Maison provide design identity and, depending on project, interiors, furnishings and common-space concepts.

Why It Is in the Library

The programme is no longer a one-project fashion licence. ELIE SAAB Maison's current project catalogue spans residential developments across the Middle East, Europe, Africa, Asia and the Americas.

No Hotel Parent

There is no global ELIE SAAB hotel-management company providing a universal residence operating system. That places the programme in the A-series.

Maison Platform

ELIE SAAB Maison describes its furniture collection as a “Total Look” touching living, dining, bedroom, lighting and accessories.

Carlo Colombo

The official Maison history says Carlo Colombo translated Elie Saab's vision into the first furniture collection.

Current Creative Direction

The 2026 Maison collection remains under Colombo's creative direction, demonstrating continuity rather than a one-season collaboration.

Design DNA

The house describes its vocabulary as “Spectacular Elegance,” combining Middle Eastern references, Parisian Art Deco, 1960s–70s influences, rich materials and craftsmanship.

Grand Bleu Tower

Emaar's Grand Bleu Tower at Emaar Beachfront is the crucial early development anchor.

First Designer Building

Emaar explicitly calls Grand Bleu Tower the first ELIE SAAB designer building in the world.

Role Division

Emaar is developer; ELIE SAAB supplies the branded design proposition. Emaar states that the interiors and living experience are designed by Elie Saab.

Product

Grand Bleu includes one-, two- and three-bedroom apartments and four-bedroom penthouses.

Arabian Ranches III

Emaar repeated the collaboration with four- and five-bedroom standalone villas at Arabian Ranches III and again credits exclusive interiors to Elie Saab.

Repeatability

Grand Bleu plus Arabian Ranches III proves that the Emaar/ELIE SAAB relationship was not one isolated tower.

Global Programme

ELIE SAAB Maison's current official catalogue now includes projects such as A New Vision of Living in Armenia, Ankara Residences, Signature Residences, Art of Living Residences, Panorama Residences, Stellar Residences, MAISON furnished by ELIE SAAB Maison, SAMANA Ocean Views, POST Hotel & Residences, Infinity Villas Sint Maarten, La Mer Ras Al Khaimah, Etoile Villas Riyadh, Saffire São Paulo, Les Vagues Doha and The Rivus Vietnam.

Moving Census

The catalogue is dynamic. The Library records the programme as multi-market without freezing one global project or unit count.

Stellar

Stellar by ELIE SAAB on Yas Island provides unusually clear current programme data.

Stellar Scale

The official Maison page states 144 bespoke residences, from apartments and garden villas to a five-bedroom duplex penthouse.

Stellar Common Areas

Common areas use ELIE SAAB Maison furniture and décor designed through the Elie Saab/Carlo Colombo collaboration.

Amenities

Stellar includes pool, wellness spa, fitness centre, lounges, cinemas, children's spaces and waterfront retail/dining.

Amenities Are Not Hotel Operation

These remain residential-development amenities. They do not establish ELIE SAAB as a hotel operator.

Casablanca

ELIE SAAB Casablanca – Art of Living is another useful current case.

Casablanca Architecture

The official Maison page credits architecture to SAOTA and Casablanca-based Uniarchi and interiors to ELIE SAAB.

Attribution Discipline

The maison can therefore author interiors while independent architects retain building authorship.

Furnished Units

Casablanca common areas and selected units use Maison furniture and décor developed through the Saab/Colombo design collaboration.

MAISON Furnished

The “MAISON furnished by ELIE SAAB Maison” model uses the Maison principally as an interior and furnishing platform.

Interior Packages

Its official page says exclusive interior-design and furnishing packages were developed specifically for homeowners.

Different Degrees of Branding

Some projects carry ELIE SAAB in the project name; some are “furnished by ELIE SAAB Maison”; others use the Maison for selected units or common spaces.

Scope Rule

These are materially different contractual relationships. The Library should not treat every furnishing commission as an equally deep branded residence.

Developer Rule

Local developers supply land, financing, construction, title and sales.

Architect Rule

Where SAOTA, Uniarchi or other architects are named, their architectural authorship remains explicit.

Colombo Rule

Carlo Colombo is the recurring Maison design author but is not automatically the architect of every residential building.

Buyer

The purchaser buys local real estate, not equity in ELIE SAAB or its Maison production partners.

Services

Concierge, wellness, security, valet and other services depend on the local project and management company. No universal ELIE SAAB residential service system is assumed.

Rental

No universal owner-rental platform is established by the Maison programme.

Hotel Word Caution

A project called “Hotel & Residences” does not make ELIE SAAB the hotel operator. The actual operator must be researched separately.

Furniture Risk

A residence whose identity relies mainly on movable furniture can lose much of its brand character through refurbishment.

Strong Translation

The strongest projects translate ELIE SAAB through planning, materials, common spaces and atmosphere rather than branded objects alone.

Comparison with Fendi Casa

Both houses possess genuine domestic collections. Fendi Casa began earlier; ELIE SAAB Maison has expanded rapidly into a broad international project catalogue.

Comparison with Armani/Casa

Armani/Casa grew around Giorgio Armani's dominant aesthetic and in-house studio. ELIE SAAB Maison uses a sustained creative partnership between Elie Saab and Carlo Colombo.

Comparison with Bvlgari

Bvlgari residences can sit inside a genuine hotel operating ecosystem. ELIE SAAB residences remain developer-led design collaborations.

Elie Saab

The founder passes the People test: Emaar and Maison sources repeatedly credit him with residential interiors and the broader lifestyle vision.

Carlo Colombo

Colombo also passes independently: he translated Saab's vision into the first Maison collection and remains creative director while the platform expands through many residence projects.

Mohamed Alabbar

Alabbar already exists as LHL-P-078. Grand Bleu and Arabian Ranches III provide additional anchors for his repeated luxury-brand residential strategy at Emaar.

Classification

A-code · Maison / Design Residences · Multi-developer branded living · No universal hotel operator.

Candour

ELIE SAAB Maison's official project catalogue contains developments with different levels of brand involvement. “ELIE SAAB,” “ELIE SAAB Maison,” and “furnished by ELIE SAAB Maison” should not be treated as identical contractual scopes. Grand Bleu is officially described by Emaar as the first ELIE SAAB designer building; Arabian Ranches III is another Emaar collaboration with Elie Saab interiors. Stellar officially contains 144 residences. Casablanca identifies SAOTA and Uniarchi as architects and ELIE SAAB as interior author. The Library does not infer a global operator, rental system or common service package.

Conclusion

ELIE SAAB Residences shows the couture house becoming a domestic design platform and then a real-estate language. The important shift is not from dress to branded sofa, but from object to complete environment. Elie Saab supplies the lifestyle vision; Carlo Colombo gives that vision a repeatable domestic grammar; developers around the world turn the pair into property.

Sources